Improve your pricing to increase revenue and win more business

Don’t miss out on additional revenue because of your lack of knowledge on pricing

Pricing effectively has a huge impact on the value of your business. For a typical recruitment agency, a 1% improvement in price creates a 10% increase in profit.

By adapting strategies from other industries, you can confidently set your prices in a way that communicates the value you create and encourages customers to pay more.

A clear pricing strategy gives you and your consultants the tools to win more business and higher fees. This course will give you the answers you need to improve your pricing and inspire you to make the change.

Why the training works

  • Creating value

    Understanding the value you create for your clients is key to a good pricing strategy. You will learn how to look at the services you offer in a new, more valuable way.

  • Giving clients choice

    A great pricing approach gives clients a choice of services and prices. In the course, Jon explains how presenting a range of options can get your clients to *choose* to pay more!

  • Win-win negotiations

    With the right strategy, you can give every one of your consultants the confidence to negotiate effectively and win higher fees without losing business.

  • Coaching Support

    You can get what you need from the online content, but you can also add to the basic course with a 1-1 session with the expert coach.
    Getting your specific needs, questions, challenges and queries answered directly, can make all the difference.

Key features

Pricing is the number 1 driver of profit for your business; make sure you're not leaving money on the table

  • Win higher fees

  • Build confidence in your pricing

  • Improve your negotiation skills

  • Gain more win/win outcomes

  • Communicate your true value to your clients

Course curriculum

  • 1

    Welcome to the course!

    • Welcome to the Principles of Pricing course

    • How to use this course

    • Before we begin...

  • 2


  • 3

    Understanding the value you create

    • Why we need to understand what our clients value

    • What we do as recruiters

    • Learning from other industries: bottled water

    • Workout: what are your customers actually buying?

  • 4

    Communicating your value

    • The psychology of choice

    • Why three is the magic number

    • Learning from other industries: travel insurance

    • Workout: what's your million dollar option?

  • 5

    Capturing the value you create

    • How we negotiate now

    • Trading not discounting

    • Learning from other industries: the hairdressing academy

    • Workout: What do you value from your clients?

  • 6

    Next Steps...

    • Congratulations!

    • Before you go...

    • More resources for you


Pricing Consultant

Jon Brooks

Jon helps business leaders to understand the value they create for their customers and work with them to communicate and capture that value through effective pricing strategies.

He specialises in recruitment, using his experience of strategic pricing, commercial marketing and disruptive product development to increase profits and improve the customer experience.

Jon helps recruitment companies and recruiters to improve their prices by using successful pricing models from similar industries. He's been in the recruitment industry for over 15 years, including four years as Head of Pricing at Reed Recruitment.