Imagine spending hundreds of pounds on a fancy coffee machine for the office kitchen, but all your employees keep making mugs of instant because they don’t know how to use it. It would be really sad!
LinkedIn Recruiter is like that. Recruiter gives you access to more profiles than standard LinkedIn, more ways to search them too, as well as the monitoring and organisation power of projects.
If all you do is put keywords in the search box and send InMails, you’re not getting a competitive advantage. You probably find the same candidates your clients have already seen and your competitors found too. You’re making mugs of instant coffee.