Make sure that 2022 is more structured and planned to achieve what you want

None of us knew at the beginning of 2020 what a different couple of years it would be

Having a structured annual plan that's broken down into quarters, months, weeks and even potentially days means that the plan can adapt and update as the markets change around us.

We saw in 2020 how things can change so quickly.

Knowing what's coming up in relation to your business, being able to assess the positives and negatives and make the changes required to progress can give anyone the confidence to 'keep calm and carry on'.

Why the training works

  • Simplicity

    The most common mistake is over-complicating things. Business Plans can strike fear into the boldest recruiter, but understanding the process, documentation, and detail behind the analysis, can make putting the plan together easy.

  • Answering the question!

    Having someone else to work with to answer your questions and queries, give you advice on your own business or desk challenges, can make the world of difference to your motivation to getting it done!

  • Understanding your business

    Knowing the information required to be able to understand what's driving your business, where the successes are and what you need to do to focus on key development area... is just the starting point.

  • Coaching support

    You have the community and live webinars to get your questions and queries answered, but if you want to take it to the next level, you can purchase the upgraded course with personal weekly 1-1 sessions with the coach

Key features

How this course will transform your approach to business planning

  • 4 week training program with practical exercises and webinars to embed your learning

  • Support from an industry coach and a community of others, working with the same aim

  • Downloads and templates to help assess your business and plan for the future

  • Tips and techniques to maximise your client and candidate strategies

  • Step by step guidance to writing a comprehensive annual business plan that can be followed every day of the year

  • Add in individual 1-1 coaching for a more bespoke approach

Course curriculum

  • 1

    Course Overview

  • 2

    Vision, Purpose & Goals

  • 3

    Understanding Your Business Assessment and Analysis Document

    • Understanding Your Business Assessment and Analysis Document

  • 4

    Analysing Your Market

    • Introduction: Analysing Your Market

    • PESTLE - Market Analysis

    • What it takes to be an expert in your market

    • Operational review SWOT analysis

    • Creating your PESTLE analysis

    • Understanding market drivers

  • 5

    Introduction: Analysing Your Stats

    • Introduction: Analysing Your Stats

    • What Can You Learn From Professional Athletes

    • Using Meaningful Metrics

    • The Ideal Industry Standards

    • Understanding Your Own Ratios

    • Operational Review - Internal SWOT analysis

    • Turning Your Stats Into Ratios

    • Determining the Value of New, Existing Clients

  • 6

    Business Operations SWOT Analysis

    • Introduction: Business Operations SWOT Analysis

    • Assessing Your Own Operational Effectiveness

    • Activities and Results

    • Business considerations

    • Your SWOT analysis

  • 7

    Building Your Client Development Strategy

    • Introduction: Building Your Client Development Strategy

    • The Business Development Strategy

    • Getting a Business Development mindset

    • Have a Marketing Mindset

    • Winning new clients that will benefit your business

    • Retaining Existing Clients

    • Reconnecting with lapsed clients

    • Key Account Management

  • 8

    Building your Candidate Development Strategy

    • Introduction: Building your Candidate Development Strategy

    • The Candidate Development Strategy

    • Talent pooling for the future

    • Candidate care plans for registered candidates

    • Utilising social media within your strategy

  • 9

    Finalising your Annual Business Plan

    • Introduction: Finalising your Annual Business Plan

    • The annual plan – bringing all together

    • Breaking it down into ‘bite-sized’ chunks

    • What should be included in a QBP? (with example)

    • Building in contingency plans

    • Creating objectives and goals from the analysis (examples)

    • Presenting the plan to your Manager/Director

  • 10

    Assessment Form (Overview)

    • Assessment Form

  • 11

    What happens next?


Lead Coach

Angela Cripps

Angela, a recruitment advocate with 30+ years’ experience that’s still passionate about our wonderful industry. Angela has been training for 34 years and coaching Executives for 19 of those. She worked for Blue Arrow (the largest independent recruitment company in the UK at the time) and was lucky enough to join their award-winning training team. Since 2003, she's had her own company – Connemara UK, in '20 took over the running of the Recruiting Gym and in '21, she bought it.

Angela's aim is to make companies more successful and profitable through the development of their people and processes. Her passion is to travel, so she's worked with over 200 SMEs, throughout the world in 17 different countries so far.