Key Features

What makes our online training different

  • 8-10 week training program with weekly webinars to support your success

  • Handouts, downloads, workouts/challenges to put the learning into practice

  • Decades of experience from lead coaches - they've even written the book on it!

  • Access to recruitment coaches to answer your queries and questions along the way

  • Weekly support with live webinars/surgeries

  • Free access to the Daily Workout - 500+ sessions - great for CPD

  • Join at any time and work at your own pace

Why our online training works

  • Live webinars

    Attend live webinars where you can ask Angela questions and get deeper insights on the topics most important to you.

  • Online support from a coach

    This is more than self-service training. Angela will be online to help answer your questions and tackle your challenges, putting theory into action.

  • Learning from others

    The Recruiting Gym is a community and in this series of webinars, everyone has been in the same situation, so you gain support from others as well.

  • Documents and downloads

    The webinars will be supported by online training that will include additional videos, quizzes and documents to be downloaded and utilised in the business.

Course curriculum

    1. Welcome to the Business Development Fundamentals course

    2. How to use this course

    1. The course warm-up

    2. Contribute

    3. Our Culture

    4. Missions, Challenges and Workouts

    5. Set Goals

    6. Before we begin...

    1. Online learning powered by humans - join us on Zoom

    1. Introduction: Business Development Strategy

    2. Components of Your New Business Development Sales Funnel

    3. Your Niche Affects Your Marketing Strategy

    4. What are relationships of influence?

    5. Having a 'Marketing Mindset'

    6. Confident Value Propositions

    7. Learn What Your Customers Value

    8. Workout: Know Your Customer

    1. Introduction: Mapping Your Market

    2. Building Your Networks

    3. Organising Your Market Intelligence

    4. Types of Market Intelligence

    5. Market Intelligence from Social Media

    6. Market Intelligence in Your CRM

    7. Market Intelligence From Candidates

    8. Challenge: Map Your Market

    1. Introduction: The First Digital Approach

    2. Pros and Cons of a Digital First Approach

    3. Pre-Approach Research

    4. Structuring A Digital Approach

    5. How and When to Follow Up On Messages

    6. Messaging Prospects on Linkedin

    7. Messaging Prospects via email

    8. Challenge: The Digital Approach

    9. Additional Resource - Webinar: The Digital Approach Round Up

About this course

  • £450.00
  • 112 lessons
  • 3 hours of video content


Lead Coach Angela Cripps

Angela, a recruitment advocate with 30+ years’ of experience that’s still passionate about our wonderful industry. Angela has been training for 35 years and coaching Executives for 20 of those. She worked for Blue Arrow (the largest independent recruitment company in the UK at the time) and was lucky enough to join their award-winning training team in 1997. Since 2003, she's had her own company – Connemara UK, and in 2020 took over the running of the Recruiting Gym. In 2021, she bought it.

Angela's aim is to make companies more successful and profitable through the development of their people and processes. Her passion is to travel, so she's worked with over 200 SMEs, throughout the world in 26 different countries so far.

360º Recruiter & Retainers Coach Alan Clarke

Over 8,500 Recruiters, Managers and Business owners across 16 countries have benefited from my training. I work with Recruiters across a range of market specialisms and levels of recruitment.

I am a believer in the ‘mind body link’ and therefore endeavour to keep myself in shape both physically and mentally. This comes across in my training as I aim to get individuals and businesses ‘fit for purpose’.

My greatest pleasure is when I hear about the successes as a result of people applying what they have been taught – priceless!

Lead Coach Alex Moyle

I have been in the industry for over 25 years as a Recruiter, Manager, Director, Management Consultant and Trainer. I even wrote a book on Business Development Culture. I love helping individuals and teams improve their confidence and skills to grow sales.