Key Features

  • 8 week training program with weekly webinars to support your success

  • Relevant to the current situation we are all facing

  • Practical exercises to help you put theory into practice

  • Access to recruitment coaches to answer your queries and questions along the way

  • Free access to the Daily Stand-up

Why our online training works

  • Live webinars

    Attend live webinars where you can ask Angela questions and get deeper insights on the topics most important to you.

  • Online support from a coach

    This is more than self-service training. Angela will be online to help answer your questions and tackle your challenges, putting theory into action.

  • Learning from others

    The Recruiting Gym is a community and in this series of webinars, everyone has been in the same situation, so you gain support from others as well.

  • Documents and downloads

    The webinars will be supported by online training that will include additional videos, quizzes and documents to be downloaded and utilised in the business.

Course curriculum

  • 2

    Course warm-up

    • Course Warm-Up

    • Contribute

    • Our Culture

    • Missions and Challenges

    • Set Goals

  • 3

    Webinars & Playbacks

    • Session 1 - BD Fundamentals course begins

    • Session 2 - Mapping your Market

    • Session 3 - The First Digital and Phone Approaches

    • Session 4 - Objection Handling

    • Session 5 - Marketing your Candidates for best results

    • Session 6 - Industry and Company questioning

    • Session 7 - Recruitment Centric Questioning

    • Session 8 - Working With Internal Recruitment Teams

  • 4

    Business Development Strategy

    • Introduction: Business Development Strategy

    • Component of Your New Business Development Sales Funnel

    • Your Niche Affects Your Marketing Strategy

    • Your Niche Affects Your Marketing Strategy Worksheet

    • Have a Marketing Mindset

    • Build Relationships of Influence

    • A Confident Value Proposition

    • Learn What Your Customers Want

    • Challenge: Know Your Customer

  • 5

    Mapping Your Market

    • Introduction: Mapping Your Market

    • Bulding Your Networks

    • Organising Your Market Intelligence

    • Types of Market Intelligence

    • Market Intelligence from Social Media

    • Market Intelligence in Your CRM

    • Market Intelligence From Candidates

    • Challenge: Map Your Market

  • 6

    The First Digital Approach

    • Introduction: The First Digital Approach

    • Pros and Cons of a Digital First Approach

    • Pre-Approach Research

    • Structuring A Digital Approach

    • How and When to Follow Up On Messages

    • Messaging Prospects on Linkedin

    • Messaging Prospects via email

    • Challenge: The Digital Approach

    • Webinar: The Digital Approach Round Up

  • 7

    The First Phone Contact

    • Introduction: The First Phone Contact

    • Challenge: The First Phone Contact

    • The Pros and Cons of Phone First Approach

    • Structure of a Marketing Phone Call

    • Mentally Preparing For a Phone Call

    • Preparing for a Marketing Phone Call

    • Planning Your Opening

    • Using References for Business Development

    • Engaging With Lapsed Clients

    • Recognising The Little Wins

    • Additional Resource - Alex's Stand-up on making an impact on your approaches

  • 8

    Objection Handling

    • Introduction: Objection Handling

    • Objection Handling Mindset

    • How to Handle One-Way Objections: Objection Handling

    • Handling Two-Way Objections

    • We Have An Internal Recruitment Team: Objection Handling

    • We Have A Preferred Supplier: Objection Handling

    • We Have a Hiring Freeze: Objection Handling

    • No Budget For Recruiters: Objection Handling

    • Challenge: Objection Handling

  • 9

    Market Your Candidates

  • 10

    Industry-Centric Questioning

    • Introduction: Industry-Centric Questioning

    • Why Industry Knowledge Helps Your Success

    • Industry Insights to Initiate Relationships

    • Using Industry Insights to Nurture Existing Relationships

    • Using Industry Insights To Build Your Profile

    • Sharing Insights Through Linkedin Direct Messaging

    • Industry Centric Questioning Challenge

  • 11

    Company-Centric Questioning

    • Introduction: Company-Centric Questioning

    • What Company Knowledge Do You Need to Collect

    • Gathering Market Intelligence From Candidates

    • Using Company Insights To Warm Up New Approaches

    • Using Market Insight to Nurture Existing Relationships

    • Using Annual Reports to Improve Business Development Conversations

    • Company Centric Questioning Challenge

  • 12

    Recruitment Centric Questioning

    • Introduction: Recruitment Centric Questioning

    • How Not To Talk About Recruitment To a Line Manager

    • Finding Frustrations With The Recruitment Process

    • Finding Frustrations In Time

    • How to Present Compelling Solutions

    • Recruitment Centric Questioning: Workout

  • 13

    Working With Internal Recruitment Teams

    • Introduction: Working With Internal Recruitment Teams

    • Understanding the Role of Internal Recruiters

    • How Internal Recruitment Teams Prioritise Vacancies

    • How Internal Recruiters Are Targeted

    • Internal Recruiters Are Your Peers

    • An Interview With An Internal Recruiter

    • Internal Recruiting Teams Challenge

  • 14

    Previous course webinar playbacks

    • 1. Business Development Strategy

    • 2. Mapping Your Market

    • 3. The First Digital & Phone Approaches

    • 4. Objection Handling

    • 5. Marketing Your Candidates

    • 6. Industry & Company Questioning

    • 7. Recruitment Centric Questioning

    • 8. Working With Internal Recruitment Teams


Lead Coach

Angela Cripps

Hi, I’m Angela, a recruitment advocate with 30 years’ experience that’s still passionate about our wonderful industry. I’ve been training for 32 years and coaching executives for 17 of those. I worked for Blue Arrow (the largest independent recruitment company in the UK at the time) and was lucky enough to join their award winning training team. Since 2003, I’ve had my own company – Connemara UK.

My aim is to make companies more successful and profitable through the development of their people and processes. My passion is to travel, so I’ve worked with over 150 SMEs, throughout the world in 16 different countries so far. APac is my current focus.

Next intake

Available to all 360 Recruiter Zone delegates as part of their bundle

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