Key Features

What makes our online training different

  • 8-10 week training program with weekly webinars to support your success

  • Handouts, downloads, workouts/challenges to put the learning into practice

  • Decades of experience from lead coaches - they've even written the book on it!

  • Access to recruitment coaches to answer your queries and questions along the way

  • Weekly support with live webinars/surgeries

  • Free access to the Daily Workout - 500+ sessions - great for CPD

  • Join at any time and work at your own pace

Why our online training works

  • Live webinars

    Attend live webinars where you can ask Angela questions and get deeper insights on the topics most important to you.

  • Online support from a coach

    This is more than self-service training. Angela will be online to help answer your questions and tackle your challenges, putting theory into action.

  • Learning from others

    The Recruiting Gym is a community and in this series of webinars, everyone has been in the same situation, so you gain support from others as well.

  • Documents and downloads

    The webinars will be supported by online training that will include additional videos, quizzes and documents to be downloaded and utilised in the business.

Course curriculum

  • 1

    Course Overview

  • 2

    Course warm-up

    • Course Warm-Up

    • Our Culture

    • Contribute

    • Missions, Challenges and Workouts

    • Set Goals

    • Before we begin...

  • 3


    • Online learning powered by humans - join us on Zoom

  • 4

    Business Development Strategy

    • Introduction: Business Development Strategy

    • Component of Your New Business Development Sales Funnel

    • Your Niche Affects Your Marketing Strategy

    • Your Niche Affects Your Marketing Strategy Worksheet

    • Have a Marketing Mindset

    • Build Relationships of Influence

    • A Confident Value Proposition

    • Learn What Your Customers Want

    • Challenge: Know Your Customer

  • 5

    Mapping Your Market

    • Introduction: Mapping Your Market

    • Building Your Networks

    • Organising Your Market Intelligence

    • Types of Market Intelligence

    • Market Intelligence from Social Media

    • Market Intelligence in Your CRM

    • Market Intelligence From Candidates

    • Challenge: Map Your Market

  • 6

    The First Digital Approach

    • Introduction: The First Digital Approach

    • Pros and Cons of a Digital First Approach

    • Pre-Approach Research

    • Structuring A Digital Approach

    • How and When to Follow Up On Messages

    • Messaging Prospects on Linkedin

    • Messaging Prospects via email

    • Challenge: The Digital Approach

    • Additional Resource - Webinar: The Digital Approach Round Up

  • 7

    The First Phone Contact

    • Introduction: The First Phone Contact

    • The Pros and Cons of Phone First Approach

    • Structure of a Marketing Phone Call

    • Mentally Preparing For a Phone Call

    • Preparing for a Marketing Phone Call

    • Planning Your Opening

    • Using References for Business Development

    • Engaging With Lapsed Clients

    • Recognising The Little Wins

    • Challenge: The First Phone Contact

    • Additional Resource - Alex's Stand-up on making an impact on your approaches

  • 8

    Objection Handling

    • Introduction: Objection Handling

    • Objection Handling Mindset

    • How to Handle One-Way Objections: Objection Handling

    • Handling Two-Way Objections

    • We Have An Internal Recruitment Team: Objection Handling

    • We Have A Preferred Supplier: Objection Handling

    • We Have a Hiring Freeze: Objection Handling

    • No Budget For Recruiters: Objection Handling

    • Challenge: Objection Handling

  • 9

    Market Your Candidates

    • Introduction: Market Your Candidates

    • What is the Purpose of Candidate Marketing?

    • Choosing A Candidate To Market

    • Angela Cripps & Alan Clarke on the benefits of marketing (speccing) out your candidates

    • Marketing A Candidate By Email

    • Candidate Marketing By Phone

    • Candidate Marketing By Video

    • Candidate Marketing Challenge

  • 10

    Industry-Centric Questioning

    • Introduction: Industry-Centric Questioning

    • Why Industry Knowledge Helps Your Success

    • What kind of industry information should you be looking for?

    • Industry Insights to Initiate Relationships

    • Using Industry Insights to Nurture Existing Relationships

    • Using Industry Insights To Build Your Profile

    • Sharing Insights Through Linkedin Direct Messaging

    • Industry Centric Questioning Workout

  • 11

    Company-Centric Questioning

  • 12

    Recruitment Centric Questioning

    • Introduction: Recruitment Centric Questioning

    • How Not To Talk About Recruitment To a Line Manager

    • Finding Frustrations With The Recruitment Process

    • Finding Frustrations In Time

    • How to Present Compelling Solutions

    • Recruitment Centric Questioning: Workout

    • Additional resource: 250 open questions

  • 13

    Negotiation techniques

    • Getting Your Mindset Right When Talking About Rates

    • Basic principles of client negotiation (15 minutes)

    • Negotiations: Clarify - Defend - Trade

    • How to re-negotiate rates with a client (Learning Live 28 minutes)

  • 14

    Closing the deal

    • "Shut that door!"

  • 15

    Working With Internal Recruitment Teams

    • Introduction: Working With Internal Recruitment Teams

    • Understanding the Role of Internal Recruiters

    • How Internal Recruitment Teams Prioritise Vacancies

    • How Internal Recruiters Are Targeted

    • Internal Recruiters Are Your Peers

    • An Interview With An Internal Recruiter

    • Internal Recruiting Teams Challenge

  • 16

    Previous course webinar playbacks

    • Previous webinars

    • 2021 - 1. Business Development Strategy

    • 2021 - 2. Mapping Your Market

    • 2021 - 3. The First Digital & Phone Approaches

    • 2021 - 4. Objection Handling

    • 2021 - 5. Marketing Your Candidates

    • 2021 - 6. Industry & Company Questioning

    • 2021 - 7. Recruitment Centric Questioning

    • 2021 - 8. Negotiation techniques

    • 2021 - 9. Working With Internal Recruitment Teams

  • 17



Lead Coach

Angela Cripps

Angela, a recruitment advocate with 30+ years’ experience that’s still passionate about our wonderful industry. Angela has been training for 34 years and coaching Executives for 19 of those. She worked for Blue Arrow (the largest independent recruitment company in the UK at the time) and was lucky enough to join their award-winning training team. Since 2003, she's had her own company – Connemara UK, in '20 took over the running of the Recruiting Gym and in '21, she bought it.

Angela's aim is to make companies more successful and profitable through the development of their people and processes. Her passion is to travel, so she's worked with over 200 SMEs, throughout the world in 17 different countries so far.

360º Recruiter & Retainers Coach

Alan Clarke

Over 8,500 Recruiters, Managers and Business owners across 16 countries have benefited from my training. I work with Recruiters across a range of market specialisms and levels of recruitment.

I am a believer in the ‘mind body link’ and therefore endeavour to keep myself in shape both physically and mentally. This comes across in my training as I aim to get individuals and businesses ‘fit for purpose’.

My greatest pleasure is when I hear about the successes as a result of people applying what they have been taught – priceless!

Lead Coach

Alex Moyle

I have been in the industry for over 25 years as a Recruiter, Manager, Director, Management Consultant and Trainer. I even wrote a book on Business Development Culture. I love helping individuals and teams improve their confidence and skills to grow sales.