Writing Great Job Adverts
This mini-course contains a learning pathway to help Recruiters write job adverts that engage and inspire candidates to apply for their open vacancies. Includes resources and webinar playbacks
Having trained thousands of Recruiters, we know that finding and engaging candidates is the skill that enables them to contribute to the team performance the quickest.
In today's market, a Recruiter or Resourcer needs to be able to do more than just find potential suitable candidates for their roles...
... they must be able to engage candidates from the initial experience of seeing a potential role advertised. What is going to make your company or position stand out from all the others?
This course has been created to support you in your creation of writing great job adverts. And remember, the coaches are available to ask your questions to and get your queries answered quickly.
One Dimensional Strategy
Poor quality adverts to attract Candidates initially
Expect too much commitment too soon
Fail to make their advert stand out from the rest
Only think about themselves!
Recruiters and Resourcers who...
... are new to candidate attraction & recruiting
... find it difficult to find candidates for their roles
... have candidates who disappear on them
... have never had structured training on how to write a great advert
Introduction: Writing Great Job Adverts
The Purpose of a Job Advert
Why No One Cares About Your Job Advert!
Building Candidate Personas
AIDA - The Fundamentals of Writing Great Copy
Plan & Structure Your Job Ad
Gender Bias and Response Rates
Simple Tips For Better Writing
What Would You Change About This Job Ad?
Don't Discriminate
6 ways to share a job on LinkedIn
Challenge: Writing Great Job Adverts
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