Course curriculum

  • 1

    Course Overview

    • Course Overview

  • 2

    Vision, Purpose & Goals

    • Vision, Purpose & Goals

    • Having a Vision for Your Business

    • What are the different types of goals?

    • Setting SMART goals

    • Understand Your Motivators

  • 3

    Understanding Your Business Assessment and Analysis Document

    • Understanding Your Business Assessment and Analysis Document

  • 4

    Analysing Your Market

    • Introduction: Analysing Your Market

    • PESTLE - Market Analysis

    • What it takes to be an expert in your market

    • Operational review SWOT analysis

    • Creating your PESTLE analysis

    • Understanding market drivers

  • 5

    Introduction: Analysing Your Stats

    • Introduction: Analysing Your Stats

    • What Can You Learn From Professional Athletes

    • Using Meaningful Metrics

    • The Ideal Industry Standards

    • Understanding Your Own Ratios

    • Operational Review - Internal SWOT analysis

    • Turning Your Stats Into Ratios

    • Determining the Value of New, Existing Clients

  • 6

    Business Operations SWOT Analysis

    • Introduction: Business Operations SWOT Analysis

    • Assessing Your Own Operational Effectiveness

    • Activities and Results

    • Business considerations

    • Your SWOT analysis

  • 7

    Building Your Client Development Strategy

    • Introduction: Building Your Client Development Strategy

    • The Business Development Strategy

    • Getting a Business Development mindset

    • Have a Marketing Mindset

    • Winning new clients that will benefit your business

    • Retaining Existing Clients

    • Reconnecting with lapsed clients

    • Key Account Management

  • 8

    Building your Candidate Development Strategy

    • Introduction: Building your Candidate Development Strategy

    • The Candidate Development Strategy

    • Talent pooling for the future

    • Candidate care plans for registered candidates

    • Utilising social media within your strategy

  • 9

    Finalising your Annual Business Plan

    • Introduction: Finalising your Annual Business Plan

    • The annual plan – bringing all together

    • Breaking it down into ‘bite-sized’ chunks

    • Building in contingency plans

    • Creating objectives and goals from the analysis (examples)

    • Presenting the plan to your Line Manager/Director/Team

  • 10

    Image of Assessment Form

    • Image of Assessment Form

  • 11

    What happens next?

    • More resources for you

    • Before you go...

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